1187 | 712 | Cultural determinants of sustainability of cross-border cooperation projects at the EU’s external borders on the example of Hungary and Serbia | Nagy, Imre; Ivanic Valentina; Ricz Andras
In our analyses, we tried to identify those dimensions of culture that can affect the sustainability of the projects implemented at the border region. We involved one cross-border program in our analyses and studied the projects of the Serbia-Hungary Cross-border Co-operation Programmes, corresponding to the programming period IPA II CBC 2014-2020._x000D_
In order to analyze the national cultures we have taken Hofstede’s culture model. The questionnaires were sent electronically via e-mails to the selected partner organizations in the observed program. The empirical research was based on the sample, composed of 50 team leaders from Serbia as well as 50 team leaders from Hungary. the independent variable consists of the dimensions of administrative culture, while the dependent variable is the sustainability of projects._x000D_
The most important observations made about the applicants situated in Serbia and Hungary are that there are differences in administrative culture methods when it comes to not only project management but also their sustainability. The hypothesis of cross-vergence has been confirmed. There are similar cultural elements. Some dimensions of the culture of the observed region in a country located on the external borders of the EU converge towards the culture of a country that is a member of the EU, but some do not._x000D_
Observed organizations in Hungary are structured in the form of a well-oiled machine, while in Serbia in the form of a pyramid, which affects the sustainability of the projects in which they are involved. The former believe in planning and administrative procedures while in others it is managed on the basis of social control mechanisms and strong hierarchy. Culture in Hungary is individualistic, which favors high-tech economic projects and environmental protection, with higher sustainability potential in comparison to the culture in Serbia._x000D_
Nagy, Imre; Ivanic Valentina; Ricz Andras
PhD, professor, Institute for Regional Studies Pécs/Hungary and University of Novi Sad, Novi Sad/Serbia; PhD, Research Director at Cultural Due Diligence Institute Novi Sad/Serbia; PhD, Society for Regional Studies, Subotica/Serbia
ID Abstract: 712