The first emotional map of history is generally considered The map of tender by Madeleine de Scudery. Taking it as an initial inspiration, Marco Bertagni developed his thesis on Geographical Sciences at University La Sapienza and made an overview of the history of Emotional Cartography until launching a project called The River of Life based on a new and innovative methodology that can be applied to different fields: from self-knowledge to friendship and love relationships, from career path to business and professions, from the relationship with your own body to sports contests. _x000D_
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One of the most intriguing applications of The River of Life mapping methodology, which Marco is developing with Melissa Rodriguez Martin, an architect, concerns urban and territorial planning. Mapping the emotions of individuals could be a valuable tool to understand the relationship between the citizen and the specific space._x000D_
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Studying people’s well-being should be the new base for planning and analyzing urban environments. In order to be able to provide a good intervention in a space there should be an analysis of the city as an organism constituted by its citizens. Therefore, emotional mapping could be a powerful tool for analyzing the real needs of an environment to create strategic designs and planning that meet the feeling of belonging._x000D_
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In this presentation, Marco and Melisse will then deliver a historical overview of a little-known branch of cartography to focus on the practical uses of emotional cartography, which the international professionals gathered in EMME (www.emotional-geography.com) use daily. The River of Life mapping methodology is present in different fields, for their activities and when delivering courses, coaching, games, and travels to their clients. So far this methodology has been used in hundreds of companies, institutions, schools, and universities.
Marco Bertagni & Melissa Rodriguez Martin
Bertagni Consulting srl & Emotional Geography UK Ltd
ID Abstract: 372