In this paper I am developing an environmental interactional perspective on creative economy, or, in other words, I consider the dynamic process of cultural and creative professionals’ engagement with their environment, where both human and non-human agencies influence each other. I claim that such a perspective is much needed for development of a human-oriented, locally responsible and sustainable creative economy and overcoming challenges of neoliberalism, especially in the context of the non-urban areas, which are sites of my empirical study. I will present the results of participatory mapping of cultural and creative industries (CCIs) relations with their environment conducted in offline and digital modes for Rauma and Eurajoki mostly rural municipalities in Satakunta region, Finland. Offline mapping was conducted during 4 workshops in March 2023 with representatives of culture, creative economy and civil society, who were asked to map the emotionally and symbolically important places in the 2 areas. Digital participatory mapping, running in April 2023, is carried out with Maptionnaire PPGIS and focuses on the perceived environmental features as well as tangible and intangible items of natural and cultural environments important for creative professionals in their creative process. I will conclude with the place-based issues cultural and creative professionals in Rauma and Eurajoki are highlighting during the mapping, which can be converted into the thematic strands of local economy development, in particular: development of touristic routes based on the historical and local knowledge, sustainable and creative use of natural and archaeological sites, preservation and promotion of local oral tradition and places of memory, cultural revival of underused built environment. The results of the paper are part of the IN SITU EU Horizon project dedicated to the place-based innovation of CCIs in non-urban areas (https://insituculture.eu/).
Oleksandra Nenko
collegium member, Turku Institute for Advanced Studies, researcher, Landscape Studies Department, University of Turku
ID Abstract: 945