1164 | 352 | increase enogastronomy tourism in spain from chinese tourists – cases of study: priorat and ribeira sacra | Liao Wei Wang
In recent years, especially after COVID-19, the tourism industry is undergoing tremendous changes. Post-epidemic travelers are looking for outdoor products to enjoy different experiences and make new mobility, and tourists are pursuing non-traditional destinations, changing traditional travel needs and mobility. With this new demand, some new tourism models, such as wine tourism, have become popular after the 1990s, aiming to meet the new demand and mobility of post-epidemic world tourism. This paper presents current data on Chinese tourists’ travel before the epidemic, analyzing their growing demand for «slow tourism» that will break the stereotypes of their travel needs, and highlighting the history of wine development in China and its food and wine culture as a way to introduce them to Spain as a medium-sized The case studies chosen by the author are the few «heroic regions» in Spain, Priorat in Catalonia and Ribeira Sacra in Galicia._x000D_
The main objective of this study was to study in depth the two selected destinations of friendly, rural and natural wine and food, with their interesting and winding historical paths, impressive geographical landscapes, and high quality wines, as well as to analyze the high potential demand for wine tourism in these two regions by tourists from outside of China and the current high economic The author also analyzes the high potential demand for wine tourism in these two regions and the current high economic purchasing power of Chinese tourists from abroad, and compares it with the fundamental analysis of the process of the best wine regions in the world, even in Spain, to determine the planning and adjustments that should be made in these two specific wine regions, and to provide new ideas for other wine regions in the world that are still developing their international reputation, and to provide innovative ideas for the development of new destinations and expansions after the pandemic.
Liao Wei Wang
Universidad de Barcelona
ID Abstract: 352