Since the modern era, with the advent of mass tourism, Europe has clearly played a dominant role in the development of international tourism. The region is characterised by its diversity in geographical, socio-cultural and economic terms. It is therefore no coincidence that for decades, more than half of international tourists have preferred the region. In many European regions, tourism has been a driving force for development, but the covid epidemic has shaken the whole tourism industry. Overnight, trips were cancelled, guests and visitors were lost, and operators went from a prosperous business to a crisis. The struggle for survival began, but after the initial shock, the reflection also began. Thinking about how to solve the problems encountered in the earlier development phase, about what and how to adapt in order to avoid negative impacts. As the pandemic eased, people were on the move again and Europe had not lost its appeal. There are visible signs that tourism is coming back to life. However, there are many ways to relaunch, to recover, to save value, and it is a very exciting task for researchers today to follow where and what solutions are being found. All this while facing new difficulties for both operators and tourists, brought about by the energy crisis.
How do tourism developers in capital cities and rural municipalities or regions think? What can the diverse providers of culture, creative industries and recreation contribute to the development of tourism in new methods and in new ways?
What are the tourism enterprises in the region, from micro-enterprises to affiliates of large international chains, planning? How are they adapting to change, i.e. how is resilience reflected in their operations? Do the principles of sustainability and corporate social responsibility apply to development concepts? Do tourism service providers apply accessibility criteria and, with it, equal opportunities criteria in terms of hospitality and employment?
Of course, many more questions could be raised in this area. We welcome all researchers and PhD students who are looking for answers to these questions. presentationsthe session needs to be in English

Csilla Petyko (1); Márton Magyar (2)
(1) Budapest Business School, Faculty of Commerce, Hospitality and Tourism, Tourism Department, (2) Eotvos Lorand University, Faculty of Education and Psychology, Institute of Heath Promotion and Sciences

 
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