Since January 2020, Cascais has been the pioneering city in Portugal to offer zero-price public transport to residents, workers and students in the territory, as an expression of the universal right of mobility. The object of research is structured in an explanatory triangulation approach around three areas of study – Fare-free public transport, Behavioral Economics and Public Policy approach – with the age group of young people, who actively participate in the promotion of fare-free public transport in the territory of the Municipality of Cascais. With the mission of answering the research question « If price is no longer the deliberative criterion of modal choice, what has taken its place in the architecture of choice? », a summary analysis of the problem was carried out, based on academic and documentary literature, complemented by mixed methodology actions to primary data, collected in fieldwork through an original questionnaire survey. The empirical research allowed inferring that the factor substituting price, which are weighted at the time of modal choice, are primarily the traditional factors of mobility, verifying the maintenance of the primacy of punctuality, schedule frequency and travel time. The optimum levels of use of public transport continue to fall behind. Thinking of young people, the study agreed on the need to adopt complementary measures to modal shift in favour of public transport. As a policy recommendation, information actions in schools, tutorials such as trial rides and passes with a multi-functional integration are suggested, in addition to the use of free transport._x000D_
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With a degree in Economics and a Master in Economics and Public Policy, I am currently starting my PhD in Political Economy at ISEG. All my academic studies have been specialized in transport. I am currently working as an advisor on mobility issues at the City Council of Alenquer. _x000D_
https://www.linkedin.com/in/joao-filipe-norberto-pereira/_x000D_
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PEREIRA, João Filipe Norberto
ISCTE – Instituto Universitário de Lisboa (Master); ISEG – Universidade de Lisboa (PhD)
ID Abstract: 647