Toponyms, i.e. local geographical names, not only have a specific origin, but are also often used in the names of various institutions (e.g. culture, sport, etc.), giving them a more easily noticeable local/regional/national character and facilitating identification with them by the inhabitants. The subject of the presentation are toponyms contained in the names of football clubs in two Polish regions (Wielkopolska and Małopolska). The names of football clubs have been a focus of interest to researchers for many years and for many reasons, i.e. they are the subject of frequent local conflicts, in particular in the case of changes in traditional names in connection with the implementation of the marketing goals of the club authorities (Creţan 2021), but also in the case of changes dictated by political shifts (Sindbæk 2013), which is associated with their functions, marketing, identity or even totemic functions (Fastyn 2021)._x000D_
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In the presentation, I want to address a less frequently discussed problem, i.e. the scale of occurrence of toponyms and their individual types among the local names of football clubs from two physiographically different regions of Poland – lowland Wielkopolska and upland-mountainous Małopolska. The research results allows to answer the questions whether the differences in the geographical environment translate into the commonness of toponyms (and their individual types) in the names of football clubs and whether the more physiographically diverse natural environment translates into more frequent use of toponyms in the names of football clubs (in particular hydronyms and oronyms)._x000D_

Artur Bajerski
Adam Mickiewicz University, Poznań, Poland

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ID Abstract: 928