Archive d’étiquettes pour : urban identity

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1247 | 494 | A question of urban identity of newest town in Hungary | Viola Karsai, Henriett Maráz, András Trócsányi

Successful municipalities are usually backed by effective place marketing. However, this activity is based on a strong local identity, on which branding can be built and exploited in all public actions. In Hungary, one of the most obvious indicators of success is the promotion in the administrative hierarchy of municipalities, which is most often indicated by the acquisition of an urban rank. Since 1990, more than half of current urban settlements, nearly 200 municipalities, obtained the title through a competitive administrative process. In the specific post-socialist transformation of Central and Eastern Europe, urban reclassification is an individual path and the single manifestation of urbanisation. This sample, differentiated in size and functions, could be a model of successful settlements, in which it is worth examining how identity, its urban characteristics and success are related to one another. Accepting that formal change is significantly faster than functional ones, it is assumed that the municipalities that applied for urban status had a strong, but rarely urban identity. We seek to answer the question of settlements’ attitude that has undergone formal urbanisation to urbanity in their self-definition, communication and place marketing that builds on it. Around 200 municipalities were surveyed by means of a questionnaire survey of newest towns, supplemented by municipalities that have been classified as urban based on previous research or on their statistical indicators. We also investigated a pool of villages, those, who declare themselves urban in their self-definition. From this sample, ten municipalities were selected for further in-depth interviews and communication content analysis, based on their responses. _x000D_
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The study revealed that consciously managed image-building can be found only in municipalities with certain functions and that most of the identity change depends on local, municipal management.

Viola Karsai, Henriett Maráz, András Trócsányi
University of Pécs Doctoral School of Earth Sciences

 
ID Abstract: 494

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1195 | 45 | Adaptive reuse of industrial heritage, a major step towards regeneration and urban vitality. Evidence for Iasi city, Romania | Marinela ISTRATE, Lucian ROȘU

Adaptive reuse is essential for heritage buildings, including those in old industrial areas. The implementation of urban regeneration projects can make a real difference in the vitality and sustainable development of cities. This is all the more important in Romania, where the de-industrialization of the last three decades has been a real social and economic challenge, with industrial areas seeing a large and rapid process of destruction, while the legislative vacuum has led to irreparable losses of industrial architecture._x000D_
This study aims to analyze the use of industrial heritage and its role as an engine of urban revitalization, using the city of Iasi as a case study. The research is based on official statistical data from 1912-2022, supplemented by qualitative data extracted from field investigations, press information, and the use of images from Google Earth._x000D_
The results highlighted the predominant use of former industrial areas for real estate purposes, without concern to preserve buildings with real architectural value. However, there are also some successful examples, in which former factories dating back more than 100 years have been rehabilitated and integrated into the urban landscape._x000D_
The conclusions are generally valid for many cities in Eastern Europe: industrial architectural heritage must be used by creating new functional cores with a catalytic role, as the rehabilitation of these spaces contributes to redefining cultural identity and bringing back the sense of belonging to the inhabitants. In this regard, we hypothesize that in Romania (with a few notable exceptions) and especially in the city of Iasi there is not a clear trend of preserving the urban industrial heritage, but rather a fast and profitable capitalization from a financial point of view. The existence of a quality public space leads to an increase in the quality of life and to the creation of sustainable communities.

Marinela ISTRATE, Lucian ROȘU
Alexandru Ioan Cuza University of Iasi, Faculty of Geography and Geology, Romania

 
ID Abstract: 45

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